Paid social apps, also known as business centers, are a helpful tool for companies that want to centralize the management of their social media accounts and assets, which typically consist of paid assets (such as ad accounts) and organic assets (such as pages, pins, videos, and stories).

However, by being directly linked to your brand, paid social apps are highly valuable resources to protect from cyberattacks. Without the proper protection and security best practices, attackers might gain access to your account credentials, which could lead to significant data breaches, data theft, site compromise, and millions of dollars in costs.

Cerby leverages an API- and RPA-based integration to connect your paid social apps with your Cerby workspace. With this connection, you can import your user data such as ad accounts, pages, and members into Cerby to manage them securely and via one single pane of glass.

This article describes the benefits of managing your paid social apps through Cerby.

The following are the benefits of managing your paid social apps through Cerby:

The following sections describe each benefit.

When you connect a paid social app to Cerby, you can assign, manage, and audit all user access to your business centers from one single location. Instead of using different user interfaces (for example, the dashboards of Meta Business Manager, TikTok For Business, or Pinterest Business), you can bring all of your workflows into our integrated interface.

The Cerby dashboard, as shown in Figure 1, enables you to perform the following actions:

Cerby enables you to map your personal profile identities to real corporate records in your corporate SSO system. With this feature, you can remove users in your paid social apps automatically if and when a user is removed from your corporate SSO system.

You no longer need to worry about remembering to remove access in each individual business center’s user interface for a former teammate. Cerby does this for you automatically.

Currently, Cerby supports the following identity providers (IDPs) for business centers, and you can read the documentation from our Cerby Help Center to guide you on how to configure them:

By managing user access through our platform, you and your team members only care about remembering one set of credentials to log in to Cerby. So, forget about sharing credentials with others (including third parties such as contractors and agencies) through email, phone, or a sticky note.

Cerby also enables you to grant or share access to specific assets of your business center account.

To add a business center account, complete the corresponding detailed instructions we prepared for you in our Help Center: