Meta for Work tools for end users

This article describes how to use Meta Work Accounts as an end user to access your organization’s Meta for Work tools.

Meta provides two main tools for your organization to manage portfolios and other assets: Meta Work Accounts and Meta Business Manager.

Meta Work Accounts provide a single login experience that enables you to use tools like Facebook Workplace, Workplace Chat, and Portal for work purposes. You can collaborate seamlessly with colleagues, share documents, and stay connected, all under one secure umbrella.

Meta Business Manager is the command center for marketing and advertising on Meta platforms like Facebook, Instagram, and WhatsApp. It’s the place where you can manage ad campaigns, create engaging content, analyze results, and gain valuable insights to grow your business.

Meta Work Accounts focuses on internal collaboration and communication, while Meta Business Manager tackles external marketing and advertising. In this article, you can find information about how you can access these tools securely.

IMPORTANT: Meta for Work, released in July 2023 for beta testing, is being transitioned by some organizations to replace personal Facebook profiles as the default login for Meta Business Manager.

Note that this feature is currently available to selected customers only. For more information or to inquire about eligibility, please contact your Meta support representative.

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Access the Meta Work Accounts login page

Log in to Meta Work Accounts using the main page, as shown in Figure 1.

Figure 1. Meta Work Accounts login page

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Access the Meta Business Manager login page

Log in to Meta Business Manager using the main page, as shown in Figure 2.

Figure 2. Meta Business Manager login page

The Meta Business Manager login page provides different options for logging in. If you still use your Facebook or Instagram personal profile, click the corresponding button.

If you use a managed Meta account or Meta Work Accounts, click the Other login options button to display another page with the option to Log in with managed Meta account, as shown in Figure 3. With this option, you are redirected to the single sign-on (SSO) authentication page of your identity provider (IdP).

Figure 3. Meta Business Manager login options

You can read more about the login to the Meta tools in the Log into your managed Meta account given to you by your organization official guide.

You can also learn how to manage your account information by referring to the Your account article.