# \[Video] How to connect an App

## Key concepts

* With an App integration, you can import to Cerby and sync the following user data from your seat-based and paid social apps:
* Members or users
* Native partners
* Roles and permissions
* Assets, such as ad accounts, pages, and pixels
* Cerby Apps are connected to your collaboration spaces (workspaces, dashboards, or teams) via an integration based on application programming interfaces (APIs) and agents built by Cerby.
* The following are the requirements to connect your app to Cerby:
* An automation account, meaning an active user account with a native admin role in the seat-based or paid social app

  **NOTE:** Cerby recommends having a dedicated account for this purpose, not intended for human use
* A business or organization ID ​**NOTE:** Not all the **Apps** require a business or organization ID; Cerby displays this input field when applicable to your app. For instructions on how to find the ID, read the [Requirements](https://help.cerby.com/setup-and-admin/business-hubs/connecting-your-apps/connect-a-business-hub-for-your-app#requirements) section of the article [Connect a business hub for your app](https://help.cerby.com/setup-and-admin/business-hubs/connecting-your-apps/connect-a-business-hub-for-your-app).
* For more information on the management tasks you can perform from Cerby via an App integration, check out the collection [Managing users and assets for your seat-based and paid social apps](https://help.cerby.com/setup-and-admin/business-hubs/managing-users-and-assets-via-a-business-hub) in our Help Center.

{% embed url="<https://play.vidyard.com/6hZMx2UJKU1nPr6BhnfhDz>" %}


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